Not only is there a hotline for the American Muslim ( or anyone else who cares to call) but they have some solid CRM (Customer relationship management)!
Approximately one week after the original call, the same family member received a complete packet containing what seems to be a complete “Getting Started” kit…
:: travel prayer mat with the image of Mecca on it;
:: a Quran;
:: Turning to Islam DVD;
:: The prophets appointed by Allah book;
:: The path to prayer book;
:: Muhammad the messenger of Allah book;
:: Clear your doubts about Islam: 50 answers to common questions book;
:: A guide for the new Muslim book; and
Oh my word! Who is paying for all of these things???
:: A book titled Women in Islam.
Let’s see, a total of six books, one DVD, one Quran, a prayer mat, AND a personalized letter, the pièce de résistance, headlined — “Gaining peace through Islam.”
Wow. Gotta say, the “Jewish hotline” search results from Google seem even worse right about now.
As one in the marketing industry I’m pretty darned impressed. I’m calling and will, of course, report back.